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Dorchester Center, MA 02124
Social Media Marketing
This is how you successfully market your event on social platforms.
The marketing of your event on the common social media platforms can be as versatile as the social channels themselves and offers enormous potential.
However, before you start promoting your event on social media, there are a few factors to consider, says chaktty.
Because even behind successful social media campaigns, there is a lot of strategic consideration and planning.
With this article, we want to support you step by step in marketing your event on social platforms in the best possible way.
Which social media channels are suitable for marketing your event?
You may have guessed it already – there are many different channels available for marketing your event on social media.
The best known are Facebook, Instagram, Twitter, Xing, LinkedIn, and Pinterest, but the company’s blog is also one of them, according to Techpally.
The first step is to find out which channels are best suited for your event and your company. Because just as every social media channel addresses a specific target group, every event also has a very specific group of visitors.
In the first step, define your target group so that you can then decide which social media platforms you can use to best reach them. A tip: also take a look at your competitors!
Before the event
Once the decision has been made as to which social media channels you want to use to market your event, it is a matter of developing a corresponding marketing strategy.
A classic editorial plan that specifies how the content to be published should be distributed over the period leading up to the event has proven its worth.
This helps you to keep track and post continuously. You should not forget that although precise planning is important and advisable, social media channels also require a certain degree of spontaneity.
So be open to adapting your content to the needs and feedback of your target groups if necessary.
When choosing the advertising material, it is important to show pictures and videos that show your guests the added value of your event, trigger emotions, and summarize the most important information about your event in such a way that the viewer can absorb it within a very short time.
In addition, establish individual hashtags that can be assigned exactly to your event and your brand.
According to businesspally, Any post related to your event should be tagged with these hashtags.
On the one hand, this increases the visibility of your posts but also allows social media users to search for precisely these hashtags and to add them to their posts as well.
This increases the exclusivity of your event and the sense of belonging of the visitors.
It is also advisable to motivate everyone involved in your event to talk about the event on their social media platforms.
Be it in the form of pictures, videos, stories, markings, event invitations, or similar.
So-called influencers, i.e. users who have a large reach on social media, are still well suited to increasing interest in your event.
Depending on the reach and individual agreement, you could offer them free or VIP tickets, discount codes, free food. Etc. in return. Or how about an affiliate program for partners and influencers?
Tickets are offered via a personalized presale link and the affiliate receives a commission for each ticket sold via their link.
Last but not least: publish regular content and updates about your event, businesspally advised.
This not only increases the anticipation of those who have already purchased a ticket for your event but also draws the attention of other interested parties and potential buyers to your event.
During the event
Professional and well-thought-out event marketing does not end with the day of your event. But on the contrary.
During the event, it is a good idea to report live on social media platforms and to share pictures and videos.
Assign a staff member to capture the best and most emotional moments of the event.
Incidentally, so-called social media walls are particularly popular.
These are large. Screens or. Screens that are placed at your event in such a way that they. Catch the. Visitors’ eyes particularly quickly.
The software behind the social media wall can be set up to automatically. Display social media posts posted by your event guests and tagged with the event-related hashtags.
The effect of these social media walls should not be underestimated: they. Encourage the participants to post about the event and are therefore a great boost to transport your brand and the event experiences you have created to the web.
Another way to motivate your attendees to publish posts is to place an eye-catching photo wall at the event, branded by you.
Photo boxes, in which funny disguises or other props are ready, are also particularly effective.
If you have invited stars or other special guests to your event, you could agree with them to be available for photos with fans and autographs for a certain amount of time.
After the event
After the event…is before the next event. Share the highlights of the event on social media. Letting those who didn’t attend the event know what they missed while also encouraging them to come back next time.
Use the euphoria and enthusiasm of your guests after the event to start marketing your next event straight away.
Ideally. You should not start with the first event marketing measures four weeks before the start of your next event. But as early as possible.
This allows you to offer different ticket and price categories over a longer period. Such as a loyalty discount for the guests at your last event An early bird discount. Etc.
Until you finally advertise a last-minute sale. Incidentally. The probability that a potential guest will decide to buy a ticket again is highest immediately after the event. He advised.
It also makes sense to create a blog post as a review and summary of the event. Maybe even add feedback from your attendees?
Your event can be. Promoted in various ways on social platforms. There are no limits to your creativity.
For the success of your event It is not necessary to use and record every single social media platform.
It is much more important that you use high-quality Relevant. and well-thought-out content in a targeted manner. To advertise your event than just occasionally publishing contributions on as many channels as possible.