Privacy Policy


This Privacy Policy relates to our use of any personally identifiable data (”Personal Data”) collected from you when using the Desire & Achievement features within Sleep Cycle and walk step count. We will only collect Personal Data for specified, explicit and legitimate purposes. Once Personal Data is collected, we will not process it further in any way that is incompatible with those purposes.

The Privacy Policy is incorporated by reference in the ŸEnd User Terms of Use, which govern your use of Desire & Achievement and Sleep Research.

What Personal Data will we collect and for which purposes do we collect and process it?

When you chose to interact with us through Desire & Achievement, we will collect data relating to your sleeping habits and walk step which may also include Personal Data related to you. Other than what is specifically provided in this Privacy Policy, we will not share this information or HealthKit Data with any third party. Personal Data and HealthKit Data will not be used for marketing/advertising purposes and will only be accessed by you in connection with your use of Desire & Achievement.

We will only use the Personal Data you provide in a manner that is consistent with this Privacy Policy and for the purposes of analysing and presenting end user’s sleep time and walk step on an aggregated level as well as a tool for continuously updating and developing the Desire & Achievement service.

If you provide Personal Data for a specific reason, we may use the Personal Data in connection with the reason for which it was provided. For instance, if you contact us by e-mail, we may use the Personal Data you provide to answer your question or resolve your problem.

We may communicate with you through email and notices posted via Desire & Achievement. These communications may include a series of welcome emails which help inform you about various features of Desire & Achievement. Please be aware that you may receive certain emails from us related to the proper functioning of your account.

By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. You acknowledge and agree that such Personal Data may be transferred to and stored on our servers. However, we will cease using your Personal Data once you cancel or terminate your registration for Desire & Achievement.


In providing Desire & Achievement, we may use cookies. A cookie is a piece of information that the computer or computers that host our services give to your browser when you access Desire & Achievement. Our cookies help provide additional functionality to Desire & Achievement and help us analyse usage of Desire & Achievement more accurately. For instance, our services may set a cookie on your browser that keeps you from needing to remember and then enter a password more than once during a visit to the site. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of Desire & Achievement features.

Our Disclosure of Your Personal Data and Other Information

In certain circumstances which we may share your Personal Data with certain third parties without further notice to you:

Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a sale, merger, reorganization, dissolution or similar event relating to all or a portion of our business or assets, Personal Data may be part of the transferred assets.

Service Providers and Related Third Parties:

We may use third parties to process your Personal Data on our behalf, for instance to perform certain business-related functions such as maintaining databases or processing payments. We require these parties to comply strictly with our instructions and that they do not use your Personal Data for their own business purposes, unless you have explicitly consented to the use of your Personal Data in this way. HealthKit Data will never be shared with Service Providers or Related Third Parties.

We may also disclose your Personal Data if required or permitted by law.

Links to Other Websites

This Privacy Policy applies only to Desire & Achievement. Desire & Achievement may frame or contain references or links to other websites not operated or controlled by us (the “Third Party Services”). The policies and procedures we described here do not apply to the Third Party Services. The links from Desire & Achievement do not imply our review or endorsement of the Third Party Services. We suggest contacting those sites directly for information on their privacy policies.


We regularly review our compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or our treatment of Personal Data by contacting us through this web site. When we receive formal written complaints, it is our policy to contact the complainant regarding his or her concerns.

Changes to Our Privacy Policy

Desire & Achievement may change from time to time. As a result, at times it may be necessary for us to make changes to this Privacy Policy. Accordingly, we reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of Desire & Achievement after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Access to Information

We strive to keep your Personal Data accurately recorded. Through Desire & Achievement, we provide you with access to update your profile and revise Personal Data previously submitted to Desire & Achievement.

Contacting Us

If you have any additional questions or concerns about this Policy or our information practices, please feel free to contact us at any time at